Digital Marketing Workshop 16th – 17 Feb 2019



An ISO 9001:2015 Certified Institution

 2 Days Workshop on Digital Marketing

(16th -17th February, 2019)

(Saturday & Sunday)

Timings – 10:00 am to 5:30 pm

In the era of Industry 4.0, Digital Marketing is one of the most important innovation along with AI, AR, VR and Machine Learning.  Digital Marketing is the need of hour and future of Marketing. This course is appropriate for – Marketing Professionals, Teachers, Professors, Freelancers, Self Employed People, Students and Entrepreneurs, who want to earn with the help of Digital Marketing or want to serve their clients in a better way.

  Free publication of One research paper in International Journal – International Journal of Academic and Multidisciplinary Research (SSIJMAR)

Dual Certification Opportunity for all participants – Certificate of attending the workshop and Course Completion Certificate

  • Expert Faculty / Trainer having more than 10 years of experience in Digital Marketing

  • Free Programme CD containing E-Books, PPTs and Other material

  • Practical and Hanson Learning of Running campaigns on Social Media Platform, Search Engine

  • Learning of ‘Digital Marketing Terminologies’

  • Career Guidance in Digital Marketing

  • Low Cost and Zero Cost Marketing for Startups

  • Lead generation and Lead nurturing techniques.

Day – 1

Social Media Marketing

  • Introduction to Social Media

  • Marketing relevance of Social Media

Facebook Marketing:

  • Facebook Page and Campaigns

  • Running Facebook Ad Campaigns

  • Facebook Analytics and Ad Analytics

Twitter Marketing 

  • Generating relevant content for Twitter

  • Twitter Analytics & Campaigns

YouTube Marketing

  • Creating YouTube Channel

  • Earning & Marketing through Youtube

LinkedIn Marketing

  • Linked Company Page

  • Running Ad Campaigns on LinkedIn

Day – 2

Earn Money through Google Ad Sense

  • Google Ad-Sense Account

  • Analyzing Earning – Sources etc.

Search Engine Optimization:

  • Introduction to Search Engine Optimization

  • On-Page and Off page SEO

  • Creating good content for SEO

Search Engine Marketing:

  • Google AdWords – Introduction

  • Designing Ad Word Campaigns – Search, Display, Video, Shopping, App

  • Keyword Planners and Bidding for Keywords

Google Analytics

  • Learning DM metrics – CPC, RPM, CTR, RPM, CPA etc.

  • Introduction to Google Analytics Account

  • In-depth walkthrough of Google Analytics

A Google Certified, IIM Certified, Hubspot Certified Trainer who has already conducted more than 20 workshops for Industry and Govt. dept. under MSME and NIESBUD etc.

Programme Fee Rs. 3500/- per participants (programme fee includes workshop kit, Free Publication of Paper, Dual certification, lunch and snacks on two days, all PPTs and free E-books). Rs. 500/- discount for early bird and group (group of two or more). Participants are requested to come along with their own laptops, Wi-fi facility will be provided.

No. of Seats – Limited 20 seats and will be filled on first come first serve basis.


Fee Category

Early Bird

Till 31st January, 2019

Till 10th February

Group of 2 or More


Academia and Industry




Full time students of any course




* Rs. 500 additional discount if you do not wish to publish paper in International journal.

For more details and other payment options, please contact as per the information below:

Programme Venue and Contact Details

Laureates Academy, 4th Floor, Bhagwan Sahai Tower

Main Road Naya Bans, Sector -15, NOIDA 201301


Mr. Atul –          9718011105

Ms. Megha –      8368898018